Search engine optimization is a frequently discussed aspect of marketing. But what about homepage design: Can how a page is structured be used to increase interest in the site?
To take advantage of this, some people favor moving the call to action to a more prominent place to improve the chances of winning a sale. Others feel you should include engaging content like videos, while making sure not to clutter the page with too much information at once.
But what works best? We asked 12 members from YEC to share the design elements you can incorporate into your site’s homepage in order to increase customer traffic.
1. Make Your Site Mobile Friendly