Losing a customer late in the shopping cycle can be frustrating. Customers have gone through the full call-to-action process, filled their carts and are all set to check out, and then they vanish, leaving you asking yourself what went wrong.
Is there confusion about next steps? Did something on the page spook them? Did they lack confidence in the site’s security, or did they feel like you were asking for too much information?
To find out, 14 members from YEC share how to decrease online shopping cart abandonment late in the purchase cycle. Here’s what they had to say:
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