Case Study: How Shopify Uses White Hat SEO Tactics To Get Customers

Have you had the chance to look at the backlinks for #1 ranked content pages across diverse industries? Well, it’s easier said than done. It’s a lot of hard work.

However, we chose eCommerce and decided to check thousands of links that point to Shopify (the blog).

Here’s what we found:

What we found amazed us. We weren’t looking at these backlinks per se, but at the patterns, the correlations, and essentially, we wanted to know why Shopify ranks #1 for several eCommerce-related keywords.

Going a step further, we uncovered the importance of content and why your choice of a particular content format matters.

For example, for any given keyword, I might write a “how to” post while you write a “case study” post. Given that your domain authority and mine are exactly …